Our UNIQUE STORY
Our name EUKANUBA (“You-Kan-Noo-Bah”) was a word that grew out of the jazz culture of the 1940s. It was reserved for something that was “the tops” or “supreme” – whether it was the latest song or a fast car.
In 1969, the founder of EUKANUBA was looking for a memorable name for his new dog food formula. The quality of his food was unmatched; now all he needed was a name that was just as special.
Today, EUKANUBA is still “the tops”. Using high-quality ingredients, it’s tailored to provide all the nutrition your dog needs for their size and life stage. So when you reach for a bag of EUKANUBA, you can be sure your dog is getting our best.
So when you reach for a bag of EUKANUBA, you can be sure your dog is getting our best.
Here's to another fifty years and more!